Logo_CIMB

Most people do not realize what their banks are putting them through.
A real hassle. A stressful service. A painful relationship.

What if we use this scenario to make people
question their current bank choice?

CIMB Bank
Love the Torture

Print
Campaign

Singapore & Malaysia
2019

Concept
Art Direction

CIMBprintgrindr2-1
CIMBprintfire2-1
SuperWide2
SquareSize1
SquareSize4
SquareSize2
SuperWide1
Mockup

More work

CIMB ↳ A print campaign that pokes the painful relationship between bank services and people.A print campaign that pokes the painful relationship between bank services and people.

Circles.Life ↳ Looping ads to offer an unlimited data telco plan.Looping ads to offer an unlimited data telco plan.

Pornhub ↳ A print campaign that let people picture a product that can't be shown.A print campaign that let people picture a product that can't be shown.

Durex ↳ A music playlist that protects you to be heard by your roommates while you having sex.A music playlist that protects you to be heard by your roommates while you having sex.

McDonald's ↳ A promo that changes the price of the ice cream accordingly with the weather.A promo that changes the price of the ice cream accordingly with the weather.

Ancine ↳ A campaign to establish the influence of the Brazilian cinema in its pop culture.A campaign to establish the influence of the Brazilian cinema in its pop culture.

Puma ↳ A women's empowerment movement that connects them to play football together.A women's empowerment movement that connects them to play football together.

Caltex ↳ A scaled-down POS campaign to promote a toy version of Caltex Gas Station.A scaled-down POS campaign to promote a toy version of Caltex Gas Station.

Caltex ↳ A product demo in a Guinness World Record attempt live on Nat Geo.A product demo in a Guinness World Record attempt live on Nat Geo.

Ambev ↳ A Mother's Day activation to help moms to exchange their boring gifts for beer instead.A Mother's Day activation to help moms to exchange their boring gifts for something fresher.

PridePass ↳ A platform that tracks all job offers from LGBTQ+ friendly companies.A platform that tracks all job offers from LGBTQ+ friendly companies.

☞ Let's talk.

↗↗+65 87689884
↗tolentinodnl@gmail.com
↳ LinkedIn
↳ Resume

The selected work of Daniel Tolentino. 2020.