Logo_PumaBlack-1

“Pass the Ball” it's a women's empowerment project supported by Puma to give more opportunities
to women in amateur football sponsoring a free court for them to play together every week.

Puma
Pass the ball

Activation
Social Movement

Brazil
2018

Art Direction
Design

Headers2
PassaBolaTripa_04
PassaBolaTripa_02
1920×10804
1920×10802-1

The activation included a pop-up store to launch the new Puma Future with a space for keynotes with big names in the female football scenario supporting the cause.

Square2
Square3
Square1

The event also included a game exhibition in partnership with ESPN to make the debut of the new court where the girls will be playing every week.

testeeee
GifsInterview
Square4-1
GifCracha
Ribbon

☞ Let's talk.

tolentinodnl@gmail.com
↳ LinkedIn
↳ Resume

The selected work of Daniel Tolentino. 2020.