“Pass the Ball” it's a women's empowerment project supported by Puma to give more opportunities
to women in amateur football sponsoring a free court for them to play together every week.
Puma
Pass the ball
Activation
Social Movement
Brazil
2018
Art Direction
Design
The activation included a pop-up store to launch the new Puma Future with a space for keynotes with big names in the female football scenario supporting the cause.
The event also included a game exhibition in partnership with ESPN to make the debut of the new court where the girls will be playing every week.
More work
CIMB ↳ A print campaign that pokes the painful relationship between bank services and people.Print / Social
Durex ↳ A music playlist that protects you to be heard by your roommates while you having sex.Branded Content
McDonald's ↳ A promo that changes the price of the ice cream accordingly with the weather.Promo / Activation
Ancine ↳ A campaign to establish the influence of the Brazilian cinema in its pop culture.Film / Social
Listerine ↳ A youtube pre-roll campaign targeted to make gen-z overthink about bad oral care.Film / Digital
Puma ↳ A women's empowerment movement that connects them to play football together.Platform / Activation
Caltex ↳ A product demo in a Guinness World Record attempt live on Nat Geo.Integrated / Brand Experience
Temasek ↳ A program to ignite the local music scene by mixing the history and culture of Singapore.Integrated
☞ Let's talk.
tolentinodnl@gmail.com
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The selected work of Daniel Tolentino. 2020.