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“Pass the Ball” it's a women's empowerment project supported by Puma to give more opportunities
to women in amateur football sponsoring a free court for them to play together every week.

Puma
Pass the ball

Activation
Social Movement

Brazil
2018

Art Direction
Design

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The activation included a pop-up store to launch the new Puma Future with a space for keynotes with big names in the female football scenario supporting the cause.

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The event also included a game exhibition in partnership with ESPN to make the debut of the new court where the girls will be playing every week.

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☞ Let's talk.

↗↗+65 87689884
↗tolentinodnl@gmail.com
↳ LinkedIn
↳ Resume

The selected work of Daniel Tolentino. 2020.