“Pass the Ball” it's a women's empowerment project supported by Puma to give more opportunities
to women in amateur football sponsoring a free court for them to play together every week.
Puma
Pass the ball
Activation
Social Movement
Brazil
2018
Art Direction
Design
The activation included a pop-up store to launch the new Puma Future with a space for keynotes with big names in the female football scenario supporting the cause.
The event also included a game exhibition in partnership with ESPN to make the debut of the new court where the girls will be playing every week.
More work
CIMB ↳ A print campaign that pokes the painful relationship between bank services and people.A print campaign that pokes the painful relationship between bank services and people.
Circles.Life ↳ Looping ads to offer an unlimited data telco plan.Looping ads to offer an unlimited data telco plan.
Pornhub ↳ A print campaign that let people picture a product that can't be shown.A print campaign that let people picture a product that can't be shown.
Durex ↳ A music playlist that protects you to be heard by your roommates while you having sex.A music playlist that protects you to be heard by your roommates while you having sex.
McDonald's ↳ A promo that changes the price of the ice cream accordingly with the weather.A promo that changes the price of the ice cream accordingly with the weather.
Ancine ↳ A campaign to establish the influence of the Brazilian cinema in its pop culture.A campaign to establish the influence of the Brazilian cinema in its pop culture.
Listerine ↳ A youtube pre-roll campaign targeted to make gen-z overthink about bad oral care.A youtube pre-roll campaign targeted to make gen-z overthink about bad oral care.
Puma ↳ A women's empowerment movement that connects them to play football together.A women's empowerment movement that connects them to play football together.
Caltex ↳ A scaled-down POS campaign to promote a toy version of Caltex Gas Station.A scaled-down POS campaign to promote a toy version of Caltex Gas Station.
Caltex ↳ A product demo in a Guinness World Record attempt live on Nat Geo.A product demo in a Guinness World Record attempt live on Nat Geo.
Temasek ↳ A program to ignite the local music scene by mixing the history and culture of Singapore.A program to ignite the local music scene by mixing the history and culture of Singapore.
Ambev ↳ A Mother's Day activation to help moms to exchange their boring gifts for beer instead.A Mother's Day activation to help moms to exchange their boring gifts for something fresher.
PridePass ↳ A platform that tracks all job offers from LGBTQ+ friendly companies.A platform that tracks all job offers from LGBTQ+ friendly companies.
☞ Let's talk.
tolentinodnl@gmail.com
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The selected work of Daniel Tolentino. 2020.