The selected work of Daniel Tolentino.
Brazilian Senior 
Art Director
having a good time @VMLY&R Singapore.

PridePass ↳ A platform that tracks all job offers from LGBTQ+ friendly companies.
Digital / Platform
Caltex ↳ A product demo in a Guinness World Record attempt live on Nat Geo.
Integrated / Brand Experience
Temasek ↳ A program to ignite the local music scene by mixing the history and culture of Singapore.
Integrated
Caltex ↳ A scaled-down POS campaign to promote a toy version of Caltex Gas Station.
Promo / Content
Ambev ↳ A Mother's Day activation to help moms exchange their boring gifts with beer instead.
Activation / Content
Ancine ↳ A campaign to establish the influence of the Brazilian cinema in its pop culture.
Film / Social
McDonald's ↳ A promo that changes the price of the ice cream accordingly with the weather.
Promo / Activation
Listerine ↳ A youtube pre-roll campaign targeted to make gen-z overthink about bad oral care.
Film / Digital
CIMB ↳ A print campaign that pokes the painful relationship between bank services and people.
Print / Social
Puma ↳ A women's empowerment movement that connects them to play football together.
Platform / Activation
McDonald's ↳ A promo that changes the price of the ice cream accordingly with the weather.
Promo / Activation
Circles.Life ↳ Looping ads to offer an unlimited data telco plan.
OOH / Digital
Durex ↳ A music playlist that protects you from being heard by your roommates while you're having sex.
Branded Content
Puma ↳ A women's empowerment movement that connects them to play football together.
Platform / Activation
HSBC ↳ A banking campaign tackling overthinking thoughts during the Lockdown time to support consumer's financial concerns.
Film / Campaign
Daily-grind ↳ The ups and downs of a creative routine translated on a range of projects.
Hustling

The creative work of Daniel Tolentino. 2021.