Daniel Tolentino is an award-winning Brazilian Creative Art Director based in Singapore with over 10 years of experience working for advertising agencies such as Accenture, DDB, VMLY&R, and Publicis fulfilling interdisciplinary roles, from branding, digital, to art direction developing integrated campaigns. Global client's experience: J&J, Anheuser-Busch InBev, McDonald's, Walmart, Whirlpool, Caltex Chevron, HSBC, Intel, Disney, Zespri, and Heineken Group.

Hungry.

Work Experience

Publicis Groupe Singapore
VMLY&R Singapore
DDB Brazil
Accenture Interactive
and more.

Clients

Heineken Group (Tiger Beer Global).
Caltex, Zespri (Global), Intel, Colgate, Listerine, HSBC.
J&J, McDonald's, Anheuser-Busch InBev, Walmart.
Ibis Accor Group, Whirpool, Serasa Experian, Saint Gobain.

Year

2021-currently
2018-2021
2015-2018
2013-2015
Hustling since 2009

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I'm Daniel Tolentino, a Brazilian Senior Creative Art Director based in Singapore with over 10 years of experience working for advertising agencies such as Accenture, DDB, VMLY&R, and Publicis fulfilling interdisciplinary roles, from branding, digital, to art direction developing integrated campaigns.

Along the way, I had the pleasure to work for many global brands such as J&J, Anheuser-Busch InBev, McDonald's, Walmart, Whirlpool, Caltex Chevron, HSBC, Intel, Disney, Zespri, and Heineken Group.

Some of these projects have been recognized in international and regional awards such as One Show, Spikes, Markies, Effies, and AdStars (Jury Member in 2021) winning accolades from bronze, silver, gold, to a Grand Prix.

Thinking is healthy, but crafting is addictive, better watch out.

Life Highlights

By the age of 7 years old, I was selling comic strips to my classmates for 0.25 cents.

In 1999, I got my first two music albums: Californication and Enema of the State.
Around 13 years old, I’ve won the football school championship being the top scorer.
At 16 years old, I've started to write for a local newspaper about cinema.
At 19 years old, I got my first gig as a graphic designer and aired my very first print ad.
One year after, already working with Advertising, I’ve dropped a Journalism Degree in the second year.
In the meantime, I adopted a cat. Met my wife. Graduated in Marketing. Watched in the stadium my club win all titles possible.
I've spent about 3 years working in digital agencies with UI/UX for performance marketing projects.
In 2015, I've joined my first traditional agency to be the digital dude that they don't know shit about.
In 2018, I crossed the world to land in Singapore to work as a Senior Art Director.
In the year 2019, I went to the two most breathtaking cities I’ve ever been to, Tokyo and Paris.
In 2020 I let my hair grow as my mom always wished. Also won a global pitch for VMLY&R winning the Zespri Kiwi account.
2021 I've won a Grand Prix award with the Pride Pass project. And built a personal book for my photographs
I've started 2022 with the Year of the Tiger campaign launching for Tiger Beer.

Corny motivational quote

“Critical thinking without hope is cynicism.
Hope without critical thinking is naïveté.” - Maria Popova

☞ Let's talk.

The creative work of Daniel Tolentino among many other hustlers around the globe. 2021.