Birkenstock
For the 250th anniversary, we celebrate Birkenstock's diverse influence throughout history with one consistent thing: the healthiest choice for your foot.
Birkenstock
250 Years
Integrated Campaign
Digital
AKQA
Global, 2024
Concept
Art Direction
The celebration starts with a deep dive into the documentation of Birkenstock's history in a printed book and an interactive archive.
Narratives were built by mixing and matching archives to emphasize the diverse range of Birkenstock's presence in history.
The most famous ads from Birkenstock's archives were reimagined to modern times keeping one thing that never changed: the brand's timeless message.
A 360 campaign diving into different mediums to celebrate the cohesive mission Birkenstock has endured for over 250 years.
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