alzheimer research foundation
According to doctors, Alzheimer's works as a glitch in the brain. Using the datamosh glitched effect, we took the audience into an immersive film, featuring stories told by patients and relatives.
AFI
The Glitch
Film
Public Service Advertising
BBDO
Germany, 2023
Concept
Art Direction
To immerse the viewer in the patient’s perspective, we shot the film from a first-person POV camera, applying data mosh VFX to convey how the glitch acts in people’s brains.
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The creative work of Daniel Tolentino in collaboration with great people around the globe. 2026.