PRIDEPASS
A platform designed to help candidates within the LGBT+ community with job opportunities from inclusive companies using the hashtag #pridepass as the key to connecting all efforts around the movement in one place.
Manpower
#PridePass
Platform
Social Movement
Asia
2020
Concept
Art Direction
More work
Tiger Beer ↳ A Chinese New Year campaign that turns the Year of The Tiger into the Year of Your Tiger.Integrated Campaign
Alzheimer Research Foundation ↳ A film based on true events about glitched memories of a patient.Film / Campaign
HSBC ↳ A campaign tackling overthinking thoughts during the lockdown to support consumer's financial concerns.Film / Campaign
PridePass ↳ A platform that help same sex partners to stay together legally in Asia.Digital / Platform
CIMB ↳ A print campaign that pokes the painful relationship between bank services and people.Print / Social
Caltex ↳ A product demo in a Guinness World Record attempt live on Nat Geo.Integrated / Brand Experience
Temasek ↳ A program to ignite the local music scene by mixing the history and culture of Singapore.Integrated / Entertainment
Ambev ↳ A Mother's Day activation to help moms exchange their boring gifts with beer instead.Activation / Content
Ancine ↳ A campaign to establish the influence of the Brazilian cinema in its pop culture.Film / Social
☞ Let's talk.
The creative work of Daniel Tolentino among many other hustlers around the globe. 2023.