pridepass

A platform designed to help candidates within the LGBTQ+ community with job opportunities from inclusive companies using the hashtag #pridepass as the key to connecting all efforts around the movement in one place.

Manpower
#PridePass

Platform
Social Movement

Asia
2020

Concept
Art Direction

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Map

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Google Pixel 4 Mockups by Asylab

More work

Caltex ↳ A product demo in a Guinness World Record attempt live on Nat Geo.Integrated / Brand Experience

Alzheimer Foundation ↳ A film based on true events about glitched memories of a patient.Film / Campaign

Tiger Beer ↳ A CNY campaign that turns the Year of The Tiger into the Year of Your Tiger.Integrated Campaign

Caltex ↳ A scaled-down POS campaign to promote a toy version of Caltex Gas Station.Promo / Content

PridePass ↳ A platform that help same sex partners to stay together legally in Asia.Digital / Platform

HSBC ↳ A campaign tackling people's financial concerns during lockdown.Film / Campaign

Durex ↳ A playlist that protects you from being heard by your roommates while you're having sex.ACTIVATION / CONTENT

Ambev ↳ A Mother's Day activation to help moms exchange their boring gifts with beer instead.Activation / Content

Meta ↳ A collab activation with Puma to launch a VR headset as the smallest gym ever.Activation / PR

Allianz ↳ An animation film about a girl who got a gift that grows with her.Film / Campaign

☞ Let's talk.

The creative work of Daniel Tolentino among many other hustlers around the globe. 2024.

tolentinodnl@gmail.com