Clinker
A smartband that turns fans into friends every time they cheer with a Heineken at music festivals.
Heineken
Fans Have More Friends
Innovation
Experience
LePub
Global, 2026
Concept
Art Direction
Launched at Coachella under the brand platform of Friends Have More Friends, The Clinker is the product innovation of Heineken's sponsorship platform.
We turned a simple cheers into a tech-powered icebreaker by syncing fans' music taste into a smart band around Heineken cans.
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