HSBC
A banking campaign to tackle anxiety in the midst of the most uncertain time of this generation while everyone is stuck at home overthinking while try to keep their lives going.
HSBC
Interesting Times
Film
Campaign
Hong Kong
2020
Concept
Art Direction
The films show the first-person point of view of people at home spacing out while they try to keep their routine in this new normal we all lived in 2020.
More work
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HSBC ↳ A campaign tackling overthinking thoughts during the lockdown to support consumer's financial concerns.Film / Campaign
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☞ Let's talk.
The creative work of Daniel Tolentino among many other hustlers around the globe. 2023.