hsbc

A banking campaign to tackle anxiety in the midst of the most uncertain time of this generation while everyone is stuck at home overthinking while try to keep their lives going.

HSBC
Interesting Times

Film
Campaign

Hong Kong
2020

Concept
Art Direction

The films show the first-person point of view of people at home spacing out while they try to keep their routine in this new normal we all lived in 2020.

More work

PridePass ↳ A platform that help same sex partners to stay together legally in Asia.Digital / Platform

Alzheimer Research Foundation ↳ A film based on true events about glitched memories of a patient.Film / Campaign

Tiger Beer ↳ A Chinese New Year campaign that turns the Year of The Tiger into the Year of Your Tiger.Integrated Campaign

Caltex ↳ A scaled-down POS campaign to promote a toy version of Caltex Gas Station.Promo / Content

HSBC ↳ A campaign tackling people's financial concerns during lockdown.Film / Campaign

Caltex ↳ A product demo in a Guinness World Record attempt live on Nat Geo.Integrated / Brand Experience

Ambev ↳ A Mother's Day activation to help moms exchange their boring gifts with beer instead.Activation / Content

Durex ↳ A music playlist that protects you from being heard by your roommates while you're having sex.ACTIVATION / CONTENT

☞ Let's talk.

The creative work of Daniel Tolentino among many other hustlers around the globe. 2024.

tolentinodnl@gmail.com

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