Daniel Tolentino is an award-winning Brazilian Creative Art Director based in Singapore with over 10 years of experience working for advertising agencies such as Accenture, DDB, VMLY&R, and Publicis fulfilling interdisciplinary roles, from branding, digital, to art direction developing integrated campaigns. Global client's experience: J&J, Anheuser-Busch InBev, McDonald's, Walmart, Whirlpool, Caltex Chevron, HSBC, Intel, Disney, Zespri, and Heineken Group.

Ab Inbev

A pop-store placed right the next day after Mother’s Day for moms could exchange their average stereotyped gift of any kind to a pack of beer, after all, moms loves beer too, not just daddies.

ABInbev
#ExchangeforBeer

Promo & Activation
Branded Content

Brazil
2018

Concept
Art Direction

The Promo & Activation

A pop-up store was opened in the malls one day after Mother's Day to give a chance to moms exchange their boring gifts for a cool premium beer pack.

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The Social Experiment

To announce the activation, mothers were invited to react about the most received gifts on Mother's Day and what would they think about getting a beer instead.

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