Logo_Ambev-1

A pop-store placed right the next day after Mother’s Day for moms could exchange their average stereotyped gift of any kind to a pack of beer, after all, moms loves beer too, not just daddies.

ABInbev
#ExchangeforBeer

Promo & Activation
Branded Content

Brazil
2018

Concept
Art Direction

The Promo & Activation

A pop-up store was opened in the malls one day after Mother's Day to give a chance to moms exchange their boring gifts for a cool premium beer pack.

Ambev-PopUpStore3
Ambev-PopUpStore4
Ambev-PopUpStore2

The Social Experiment

To announce the activation, mothers were invited to react about the most received gifts on Mother's Day and what would they think about getting a beer instead.

FRAMES5
Frame1-1
Frame3-1
Frame6-1
Frame2
Frame4

More work

CIMB ↳ A print campaign that pokes the painful relationship between bank services and people.A print campaign that pokes the painful relationship between bank services and people.

Circles.Life ↳ Looping ads to offer an unlimited data telco plan.Looping ads to offer an unlimited data telco plan.

Pornhub ↳ A print campaign that let people picture a product that can't be shown.A print campaign that let people picture a product that can't be shown.

Durex ↳ A music playlist that protects you to be heard by your roommates while you having sex.A music playlist that protects you to be heard by your roommates while you having sex.

McDonald's ↳ A promo that changes the price of the ice cream accordingly with the weather.A promo that changes the price of the ice cream accordingly with the weather.

Ancine ↳ A campaign to establish the influence of the Brazilian cinema in its pop culture.A campaign to establish the influence of the Brazilian cinema in its pop culture.

Puma ↳ A women's empowerment movement that connects them to play football together.A women's empowerment movement that connects them to play football together.

Caltex ↳ A scaled-down POS campaign to promote a toy version of Caltex Gas Station.A scaled-down POS campaign to promote a toy version of Caltex Gas Station.

Caltex ↳ A product demo in a Guinness World Record attempt live on Nat Geo.A product demo in a Guinness World Record attempt live on Nat Geo.

Ambev ↳ A Mother's Day activation to help moms to exchange their boring gifts for beer instead.A Mother's Day activation to help moms to exchange their boring gifts for something fresher.

PridePass ↳ A platform that tracks all job offers from LGBTQ+ friendly companies.A platform that tracks all job offers from LGBTQ+ friendly companies.