tiger beer

For the 2022 Chinese New Year, Tiger Beer teamed up with global icon Son Heung-Min. The South Korean football star brought to life the inspiration to uncage your inner tiger and make it "The Year of Your Tiger."

Tiger Beer
The Year of your Tiger

Integrated Campaign

Global
2022

Art Direction
Design System

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The campaign rolled out globally at the beginning of 2022, focusing on new western markets such as the UK where Son plays football.

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In South Korea, we launched a branded content interview in partnership with Hypebeast.

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We amplified the campaign by developing an AR Filter that brings our key visual to life in an interactive manner.

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More work

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