For the Chinese New Year of the Tiger of 2022, Tiger Beer has signed on global icon Son Heung-Min as its ambassador, to showcase the beer's mission to help people uncage their inner tiger in the Year of The Tiger.
From a South Korean professional footballer to becoming an international icon from Asia, Son endorse the message to dream big and ignite a movement to encourage people to turn the Year of The Tiger into The Year of Your Tiger in 2022.
Tiger Beer ↳ A Chinese New Year campaign that turns the Year of The Tiger into the Year of Your Tiger.Integrated Campaign
Alzheimer Research Foundation ↳ A film based on true events about glitched memories of a patient.Film / Campaign
HSBC ↳ A campaign tackling overthinking thoughts during the lockdown to support consumer's financial concerns.Film / Campaign
PridePass ↳ A platform that help same sex partners to stay together legally in Asia.Digital / Platform
CIMB ↳ A print campaign that pokes the painful relationship between bank services and people.Print / Social
Caltex ↳ A product demo in a Guinness World Record attempt live on Nat Geo.Integrated / Brand Experience
Temasek ↳ A program to ignite the local music scene by mixing the history and culture of Singapore.Integrated / Entertainment
Ambev ↳ A Mother's Day activation to help moms exchange their boring gifts with beer instead.Activation / Content
Ancine ↳ A campaign to establish the influence of the Brazilian cinema in its pop culture.Film / Social
Durex ↳ A music playlist that protects you from being heard by your roommates while you're having sex.Branded Content