Daniel Tolentino is an award-winning Brazilian Creative Art Director based in Singapore with over 10 years of experience working for advertising agencies such as Accenture, DDB, VMLY&R, and Publicis fulfilling interdisciplinary roles, from branding, digital, to art direction developing integrated campaigns. Global client's experience: J&J, Anheuser-Busch InBev, McDonald's, Walmart, Whirlpool, Caltex Chevron, HSBC, Intel, Disney, Zespri, and Heineken Group.

CALTEX CHEVRON

To promote Caltex’s partnership with popular miniature toymaker TOMICA,
Caltex created a series of ads that were built to scale with the mini toys and playsets.

Caltex
Tomica Sized Campaign

Promo
Branded Content

Singapore
2020

Concept
Art Direction

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CaltexTomica_Tripa_small2020_04
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The mini-posters was placed on the toy station as stickers
transforming a traditional POP into a branded content campaign.

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Pequenos posters10
Pequenos posters10
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Pequenos posters10
Pequenos posters10
Pequenos posters10
Pequenos posters10
Pequenos posters10
Pequenos posters10
Pequenos posters10
Pequenos posters10
Pequenos posters10

To make the mini-campaign viable, a design system was crafted
enabling the posters to still be readable and compelling at about 2 cm.

PILHA
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