Logo_CaltexBlack

To promote Caltex’s partnership with popular miniature toymaker TOMICA,
Caltex created a series of ads that were built to scale with the mini toys and playsets.

Caltex
Tomica Sized Campaign

Promo
Branded Content

Singapore
2020

Concept
Art Direction

CaltexTomica_Tripa_small2020_09
CaltexTomica_Tripa_small2020_04
Thumb_CaltexTomica2

The mini-posters was placed on the toy station as stickers
transforming a traditional POP into a branded content campaign.

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Pequenos posters10
Pequenos posters10
Pequenos posters10
Pequenos posters10
Pequenos posters10
Pequenos posters10
Pequenos posters10
Pequenos posters10
Pequenos posters10
Pequenos posters10
Pequenos posters10
Pequenos posters10

To make the mini-campaign viable, a design system was crafted
enabling the posters to still be readable and compelling at about 2 cm.

PILHA
Gif_tomica

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