To claim the most powerful fuel in the market, Caltex with Techron set up a Guinness World Record
with a 28-year-old car broadcasted by National Geographic in a TV Show.
Caltex
Record-Breaking Fuel
Brand Experience
Integrated
Singapore
2019
Concept
Art Direction
The 360 campaign started with Nat Geo broadcasting a show called Record Rides showcasing our product as part of the storytelling.
The Guinness adjudicator explaining the rules to achieve the record.
The car's tank getting fully fueled
with Caltex with Techron.
The 28 yeard-old car crossing the line in the peak of Doi Chang Mountain.
Natasha Chang receives a Guinness-World Record powered by Caltex fuel.
After the show aired, we started an integrated campaign across South East Asia claiming that our fuel broked a Guinness World Record.
“The exciting, seemingly impossible story of this amazing feat through a branded content series”
Channel News Asia
More work
CIMB ↳ A print campaign that pokes the painful relationship between bank services and people.A print campaign that pokes the painful relationship between bank services and people.
Circles.Life ↳ Looping ads to offer an unlimited data telco plan.Looping ads to offer an unlimited data telco plan.
Pornhub ↳ A print campaign that let people picture a product that can't be shown.A print campaign that let people picture a product that can't be shown.
Durex ↳ A music playlist that protects you to be heard by your roommates while you having sex.A music playlist that protects you to be heard by your roommates while you having sex.
McDonald's ↳ A promo that changes the price of the ice cream accordingly with the weather.A promo that changes the price of the ice cream accordingly with the weather.
Ancine ↳ A campaign to establish the influence of the Brazilian cinema in its pop culture.A campaign to establish the influence of the Brazilian cinema in its pop culture.
Listerine ↳ A youtube pre-roll campaign targeted to make gen-z overthink about bad oral care.A youtube pre-roll campaign targeted to make gen-z overthink about bad oral care.
Puma ↳ A women's empowerment movement that connects them to play football together.A women's empowerment movement that connects them to play football together.
Caltex ↳ A scaled-down POS campaign to promote a toy version of Caltex Gas Station.A scaled-down POS campaign to promote a toy version of Caltex Gas Station.
Caltex ↳ A product demo in a Guinness World Record attempt live on Nat Geo.A product demo in a Guinness World Record attempt live on Nat Geo.
Temasek ↳ A program to ignite the local music scene by mixing the history and culture of Singapore.A program to ignite the local music scene by mixing the history and culture of Singapore.
Ambev ↳ A Mother's Day activation to help moms to exchange their boring gifts for beer instead.A Mother's Day activation to help moms to exchange their boring gifts for something fresher.
PridePass ↳ A platform that tracks all job offers from LGBTQ+ friendly companies.A platform that tracks all job offers from LGBTQ+ friendly companies.