To claim the most powerful fuel in the market, Caltex with Techron set up a Guinness World Record
with a 28-year-old car broadcasted by National Geographic in a TV Show.
Caltex
Record-Breaking Fuel
Brand Experience
Integrated
Singapore
2019
Concept
Art Direction
The 360 campaign started with Nat Geo broadcasting a show called Record Rides showcasing our product as part of the storytelling.
The Guinness adjudicator explaining the rules to achieve the record.
The car's tank getting fully fueled
with Caltex with Techron.
The 28 yeard-old car crossing the line in the peak of Doi Chang Mountain.
Natasha Chang receives a Guinness-World Record powered by Caltex fuel.
After the show aired, we started an integrated campaign across South East Asia claiming that our fuel broked a Guinness World Record.
The campaign was such a blast in South East Asia that Tomica launched an exclusive car toy replica of the classic Honda we featured in our campaign.
“The exciting, seemingly impossible story of this amazing feat through a branded content series”
Channel News Asia
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