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To claim the most powerful fuel in the market, Caltex with Techron set up a Guinness World Record
with a 28-year-old car broadcasted by National Geographic in a TV Show.

Caltex
Record-Breaking Fuel

Brand Experience
Integrated

Singapore
2019

Concept
Art Direction

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The 360 campaign started with Nat Geo broadcasting a show called Record Rides showcasing our product as part of the storytelling.

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The Guinness adjudicator explaining the rules to achieve the record.

The car's tank getting fully fueled
with Caltex with Techron.

The 28 yeard-old car crossing the line in the peak of Doi Chang Mountain.

Natasha Chang receives a Guinness-World Record powered by Caltex fuel.

After the show aired, we started an integrated campaign across South East Asia claiming that our fuel broked a Guinness World Record.

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The campaign was such a blast in South East Asia that Tomica launched an exclusive car toy replica of the classic Honda we featured in our campaign.

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“The exciting, seemingly impossible story of this amazing feat through a branded content series”
Channel News Asia

More work