Durex
Hong Kong is a huge business center in a tiny place, hence, it’s quite common to share apartments with roommates. To push the boundaries in terms of sex protection, Durex sponsored a Spotify Playlist curated only of songs with moans and sex noises.
Durex
Freedom To Get Loud
Activation
Branded Content
Hong Kong
2019
Concept
Art Direction
The ads took place in bars, restaurants,
and universities' surroundings.
Custom scannable condoms were also distributed in these locations.
An exclusive vynil was drawn to one of the followers of the playlist.
More work
Tiger Beer ↳ A Chinese New Year campaign that turns the Year of The Tiger into the Year of Your Tiger.Integrated Campaign
Alzheimer Research Foundation ↳ A film based on true events about glitched memories of a patient.Film / Campaign
HSBC ↳ A campaign tackling overthinking thoughts during the lockdown to support consumer's financial concerns.Film / Campaign
PridePass ↳ A platform that help same sex partners to stay together legally in Asia.Digital / Platform
CIMB ↳ A print campaign that pokes the painful relationship between bank services and people.Print / Social
Caltex ↳ A product demo in a Guinness World Record attempt live on Nat Geo.Integrated / Brand Experience
Temasek ↳ A program to ignite the local music scene by mixing the history and culture of Singapore.Integrated / Entertainment
Ambev ↳ A Mother's Day activation to help moms exchange their boring gifts with beer instead.Activation / Content
Ancine ↳ A campaign to establish the influence of the Brazilian cinema in its pop culture.Film / Social
☞ Let's talk.
The creative work of Daniel Tolentino among many other hustlers around the globe. 2023.