Hong Kong is a huge business center in a tiny place, hence, it’s quite common to share apartments with roommates. To push the boundaries in terms of sex protection, Durex sponsored a Spotify Playlist curated only of songs with moans and sex noises.
Activation
Branded Content
Hong Kong
2019
Concept
Art Direction
More work
CIMB ↳ A print campaign that pokes the painful relationship between bank services and people.Print / Social
Durex ↳ A music playlist that protects you to be heard by your roommates while you having sex.Branded Content
McDonald's ↳ A promo that changes the price of the ice cream accordingly with the weather.Promo / Activation
Ancine ↳ A campaign to establish the influence of the Brazilian cinema in its pop culture.Film / Social
Listerine ↳ A youtube pre-roll campaign targeted to make gen-z overthink about bad oral care.Film / Digital
Puma ↳ A women's empowerment movement that connects them to play football together.Platform / Activation
Caltex ↳ A product demo in a Guinness World Record attempt live on Nat Geo.Integrated / Brand Experience
Temasek ↳ A program to ignite the local music scene by mixing the history and culture of Singapore.Integrated
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The selected work of Daniel Tolentino. 2020.