Hong Kong is a huge business center in a tiny place, hence, it’s quite common to share apartments with roommates. To push the boundaries in terms of sex protection, Durex sponsored a Spotify Playlist curated only of songs with moans and sex noises.
Durex
Freedom To Get Loud
Activation
Branded Content
Hong Kong
2019
Concept
Art Direction
The ads took place in bars, restaurants, and walls nearby universities.
Custom scannable condoms were also distributed in these locations.
An exclusive vynil was drawn to one of the followers of the playlist.
More work
CIMB ↳ A print campaign that pokes the painful relationship between bank services and people.Print / Social
Durex ↳ A music playlist that protects you from being heard by your roommates while you're having sex.Branded Content
McDonald's ↳ A promo that changes the price of the ice cream accordingly with the weather.Promo / Activation
Ancine ↳ A campaign to establish the influence of the Brazilian cinema in its pop culture.Film / Social
Listerine ↳ A youtube pre-roll campaign targeted to make gen-z overthink about bad oral care.Film / Digital
Puma ↳ A women's empowerment movement that connects them to play football together.Platform / Activation
Caltex ↳ A product demo in a Guinness World Record attempt live on Nat Geo.Integrated / Brand Experience
Temasek ↳ A program to ignite the local music scene by mixing the history and culture of Singapore.Integrated
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The creative work of Daniel Tolentino. 2021.