durex

Hong Kong is a huge business center in a tiny place, hence, it’s quite common to share apartments with roommates. To push the boundaries in terms of sex protection, Durex sponsored a Spotify Playlist curated only of songs with moans and sex noises.

Durex
Freedom To Get Loud

Activation 
Branded Content

Hong Kong
2019

Concept
Art Direction

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The ads took place in bars, restaurants, and walls nearby universities.
Custom scannable condoms were also distributed in these locations.

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Jizz
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Comdom
Vinyl

An exclusive vynil was drawn to one of the followers of the playlist.

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More work

The creative work of Daniel Tolentino. 2021.