Hong Kong is a huge business center in a tiny place, hence, it’s quite common to share apartments with roommates. To push the boundaries in terms of sex protection, Durex sponsored a Spotify Playlist curated only of songs with moans and sex noises.
Activation
Branded Content
Hong Kong
2019
Concept
Art Direction
More work
CIMB ↳ A print campaign that pokes the painful relationship between bank services and people.A print campaign that pokes the painful relationship between bank services and people.
Circles.Life ↳ Looping ads to offer an unlimited data telco plan.Looping ads to offer an unlimited data telco plan.
Pornhub ↳ A print campaign that let people picture a product that can't be shown.A print campaign that let people picture a product that can't be shown.
Durex ↳ A music playlist that protects you to be heard by your roommates while you having sex.A music playlist that protects you to be heard by your roommates while you having sex.
McDonald's ↳ A promo that changes the price of the ice cream accordingly with the weather.A promo that changes the price of the ice cream accordingly with the weather.
Ancine ↳ A campaign to establish the influence of the Brazilian cinema in its pop culture.A campaign to establish the influence of the Brazilian cinema in its pop culture.
Puma ↳ A women's empowerment movement that connects them to play football together.A women's empowerment movement that connects them to play football together.
Caltex ↳ A scaled-down POS campaign to promote a toy version of Caltex Gas Station.A scaled-down POS campaign to promote a toy version of Caltex Gas Station.
Caltex ↳ A product demo in a Guinness World Record attempt live on Nat Geo.A product demo in a Guinness World Record attempt live on Nat Geo.
Ambev ↳ A Mother's Day activation to help moms to exchange their boring gifts for beer instead.A Mother's Day activation to help moms to exchange their boring gifts for something fresher.
PridePass ↳ A platform that tracks all job offers from LGBTQ+ friendly companies.A platform that tracks all job offers from LGBTQ+ friendly companies.
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The selected work of Daniel Tolentino. 2020.