Ancine
Oscar Wilde once said “Life imitates art far more than art imitates life”,
so we make the Brazilians realized how much they got influenced by national cinema through quotes, characters, and stories that blurred the lines between fiction and their own life.
Brazil Cinema Agency
Brazil watching Brazil
Campaign
Digital
Brazil
2015
Concept
Art Direction
The communication is inspired by movie posters redesigned showcasing
movie quotes that became popular sayings and part of pop culture.
More work
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The creative work of Daniel Tolentino among many other hustlers around the globe. 2023.