Listerine

A youtube pre-roll campaign targeted by gen-z best interests to showcase the importance of good oral health to don't ruin their daily goals.

Listerine
Start Swishing It Today

Film
Digital

South East Asia
2018

Art Direction
Design

The films are based on different themes inspired by the most searched video categories that the youngster look for it. 

ListerineCards_killthemood1

The range of themes goes from binge-watching movies, having a date, taking selfies, or just craving for sweeties. Each film is tailored with a different RTB of Oral Care.

More work

CIMB ↳ A print campaign that pokes the painful relationship between bank services and people.A print campaign that pokes the painful relationship between bank services and people.

Circles.Life ↳ Looping ads to offer an unlimited data telco plan.Looping ads to offer an unlimited data telco plan.

Pornhub ↳ A print campaign that let people picture a product that can't be shown.A print campaign that let people picture a product that can't be shown.

Durex ↳ A music playlist that protects you to be heard by your roommates while you having sex.A music playlist that protects you to be heard by your roommates while you having sex.

McDonald's ↳ A promo that changes the price of the ice cream accordingly with the weather.A promo that changes the price of the ice cream accordingly with the weather.

Ancine ↳ A campaign to establish the influence of the Brazilian cinema in its pop culture.A campaign to establish the influence of the Brazilian cinema in its pop culture.

Listerine ↳ A youtube pre-roll campaign targeted to make gen-z overthink about bad oral care.A youtube pre-roll campaign targeted to make gen-z overthink about bad oral care.

Puma ↳ A women's empowerment movement that connects them to play football together.A women's empowerment movement that connects them to play football together.

Caltex ↳ A scaled-down POS campaign to promote a toy version of Caltex Gas Station.A scaled-down POS campaign to promote a toy version of Caltex Gas Station.

Caltex ↳ A product demo in a Guinness World Record attempt live on Nat Geo.A product demo in a Guinness World Record attempt live on Nat Geo.

Temasek ↳ A program to ignite the local music scene by mixing the history and culture of Singapore.A program to ignite the local music scene by mixing the history and culture of Singapore.

Ambev ↳ A Mother's Day activation to help moms to exchange their boring gifts for beer instead.A Mother's Day activation to help moms to exchange their boring gifts for something fresher.

PridePass ↳ A platform that tracks all job offers from LGBTQ+ friendly companies.A platform that tracks all job offers from LGBTQ+ friendly companies.

☞ Let's talk.

tolentinodnl@gmail.com
↳ LinkedIn
↳ Resume

The selected work of Daniel Tolentino. 2020.