Logo2

A program to ignite the local music scene by mixing the history and culture of Singapore. The Great Singapore Replay it's a show starred by established artists of Singapore mentoring the next generation of local musicians to launch a collab music album.  

Temasek
The Great Singapore Replay

Entertainment
Integrated

Singapore
2019

Art Direction
Design

KVMENTORshotoption3-1

The 360 campaign starts revealing the established artists and inviting the public to participate by picking their favorite music genres and teaching them about Singapore's history.  

Photo-223
Photo-114
Photo-87
Photo-7
Photo-274

An on-ground activation is displayed through different venues across the country for people could vote in the best combinations of eras and music genres to be produced by the local artists. 

KVMENTEE_z-labelled3

The selected talents undergo a professional production experience, to create their TGSR songs to be released on music streaming platforms – Spotify, Apple Music, as well as Youtube videoclips.

From 1300xUrban to 1990xPop, the whole songwriting process is featured on a webisode series. All leading up to a performance at Gardens by the Bay to launch the music album.

85246868_474985336744142_4422166905704415232_o
86187457_474986543410688_3376762215066501120_o
85206306_474986676744008_7764026803479379968_o
85221970_474984263410916_2268031173701664768_o
Spotify

More work

CIMB ↳ A print campaign that pokes the painful relationship between bank services and people.A print campaign that pokes the painful relationship between bank services and people.

Circles.Life ↳ Looping ads to offer an unlimited data telco plan.Looping ads to offer an unlimited data telco plan.

Pornhub ↳ A print campaign that let people picture a product that can't be shown.A print campaign that let people picture a product that can't be shown.

Durex ↳ A music playlist that protects you to be heard by your roommates while you having sex.A music playlist that protects you to be heard by your roommates while you having sex.

McDonald's ↳ A promo that changes the price of the ice cream accordingly with the weather.A promo that changes the price of the ice cream accordingly with the weather.

Ancine ↳ A campaign to establish the influence of the Brazilian cinema in its pop culture.A campaign to establish the influence of the Brazilian cinema in its pop culture.

Listerine ↳ A youtube pre-roll campaign targeted to make gen-z overthink about bad oral care.A youtube pre-roll campaign targeted to make gen-z overthink about bad oral care.

Puma ↳ A women's empowerment movement that connects them to play football together.A women's empowerment movement that connects them to play football together.

Caltex ↳ A scaled-down POS campaign to promote a toy version of Caltex Gas Station.A scaled-down POS campaign to promote a toy version of Caltex Gas Station.

Caltex ↳ A product demo in a Guinness World Record attempt live on Nat Geo.A product demo in a Guinness World Record attempt live on Nat Geo.

Temasek ↳ A program to ignite the local music scene by mixing the history and culture of Singapore.A program to ignite the local music scene by mixing the history and culture of Singapore.

Ambev ↳ A Mother's Day activation to help moms to exchange their boring gifts for beer instead.A Mother's Day activation to help moms to exchange their boring gifts for something fresher.

PridePass ↳ A platform that tracks all job offers from LGBTQ+ friendly companies.A platform that tracks all job offers from LGBTQ+ friendly companies.