Logo2

A program to ignite the local music scene by mixing the history and culture of Singapore. The Great Singapore Replay it's a show starred by established artists of Singapore mentoring the next generation of local musicians to launch a collab music album.  

Temasek
The Great Singapore Replay

Entertainment
Integrated

Singapore
2019

Art Direction
Design

KVMENTORshotoption3-1

The 360 campaign starts revealing the established artists and inviting the public to participate by picking their favorite music genres and teaching them about Singapore's history.  

Photo-223
Photo-114
Photo-87
Photo-7
Photo-274

An on-ground activation is displayed through different venues across the country for people could vote in the best combinations of eras and music genres to be produced by the local artists. 

KVMENTEE_z-labelled3

The selected talents undergo a professional production experience, to create their TGSR songs to be released on music streaming platforms – Spotify, Apple Music, as well as Youtube videoclips.

From 1300xUrban to 1990xPop, the whole songwriting process is featured on a webisode series. All leading up to a performance at Gardens by the Bay to launch the music album.

85246868_474985336744142_4422166905704415232_o
86187457_474986543410688_3376762215066501120_o
85206306_474986676744008_7764026803479379968_o
85221970_474984263410916_2268031173701664768_o
Spotify

More work