TEMASEK
A program to ignite the local music scene by mixing the history and culture of Singapore. The Great Singapore Replay it's a show starred by established artists of Singapore mentoring the next generation of local musicians to launch a collab music album.
Temasek
The Great Singapore Replay
Entertainment
Integrated
Singapore
2019
Art Direction
Design System
The 360 campaign starts revealing the established artists and inviting the public to participate by picking their favorite music genres and teaching them about Singapore's history.
An on-ground activation is displayed through different venues across the country for people could vote in the best combinations of eras and music genres to be produced by the local artists.
The selected talents undergo a professional production experience, to create their TGSR songs to be released on music streaming platforms – Spotify, Apple Music, as well as Youtube music clips.
From 1300xUrban to 1990xPop, the whole songwriting process is featured on a webisode series. All leading up to a performance at Gardens by the Bay to launch the music album.
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